Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards, and any other logoed items you may have or use, which help to build your corporate brand’s awareness! Regardless of your company, you have at least: marketing, sales, human resources and procurement folks that are all concerned with the promotional product category of spend. This being said, it can be tricky to manage with various departments making purchases and creating items while being disconnected. The result of this can lead to lack of visibility into orders,lack of control over what products your brand is printed on and how your logo appears, and an increase in spend.
Don’t let the various complications that come with a branded merchandise spend program scare you, when setup correctly and regularly monitored, your company will see benefits that far outweigh the costs. Master marketer, Seth Godin, once said, “It is impossible to market at people any more. The only choice is to market with them.” Advertising that creates resonance helps consumers identify with the brand on a personal level and drive what we call, Brand Love moments which provides the foundation for an enduring brand relationship. Promotional products are a proven channel for brands to generate a more favorable impression across all consumer audiences.
In addition, branded merchandise helps:
- Increase in brand loyalty
- Increase in customer satisfaction and acquisition
- Employee retention
One of the most concerning pitfalls of an unorganized promotional spend program for procurement is rogue spend. Rogue spend (also called “maverick spend”) refers to when companies go outside of their vendor contracts for goods and purchase through other outlets. It’s common in the promotional product space because many organizations may not have the items they’re looking for available to them, their vendors may not provide products that they like, they’ve found an item cheaper elsewhere, the item in their company inventory is out-of-stock, and so on. While there are various reasons why people go rogue, doing so has its downsides.
So you want to put an end to rogue spend, how do you do that? You’ll want to find partners and vendors that offer all of the solutions you’re looking for. When it comes to branded merchandise, a vendor that just ships a new box of pens to your door whenever you’re out won’t cut it. Because branded merchandise is utilized in various departments, you’ll want to make sure your vendor realizes that and has a solution that will take the various departments’ spend and collectively manage and maintain your program.
In addition to taking the various buyers into consideration, you’ll want to ensure you’re getting the most out of your promotional product spending. Instead of purchasing the same tote your company has purchased for your annual sales summit year after year, partner with a vendor that goes above and beyond to source products that will elevate your campaigns. By adding a value to these items, they’re less likely to feel like giveaways or tchotchkes to end-users.
Anyone can put a logo on a product, but by taking the opportunity to think about which products are best fit for a certain campaign, looking for new and innovative products to increase perceived value, you can increase your brand’s awareness and create Brand Love moments that will spark a relationship.
“Boundless is truly making a difference in the promotional products industry. Their technology, best practices and sales professionals have helped us optimize our promotional spend processes across sales,marketing, purchasing and HR. From apparel programs to company stores to individual orders, Boundless consistently delivers impactful solutions within our budget and our quality standards. Boundless is a true full service promotional product company.” – Alan Wong, ASD Dr. Manager, Hitachi America Ltd.
The Boundless Approach
At Boundless, we help put an end to rogue spend. Our patented technology will unite buyers, help you maintain control of your brand, reduce costs, save time, and is the ONLY solution that will allow you to monitor and track 100% of orders whether they’re custom or placed online.
SPEND MANAGEMENT TECHNOLOGY : RAPID IMPACT, NO HASSLE
Boundless makes it easy for you to gain visibility into spend and get reporting at your fingertips. You can gain access to all of your orders, review details and costs and use the data to help measure ROI to help make future orders more strategic. In addition, we also provide tracking, regular reports and reviews to make sure goals that were set are being met. As the program evolves over time we will make sure we evolve your solution to continue to achieve great results.
Key features of the spend management platform:
- Self-service portal personalized for buyers, managers, marketing and procurement personnel
- Ability to purchase approved company branded merchandise via smart search catalogs
- GroupBuyTM technology that alerts and connects buyers with similar product needs to pro-
duce volume discounts
- Brand protection features like the ability to share brand standards, approved company logos
- Robust metrics, order approval and reporting
- Find promotional best practices, program ideas, case studies and more
COLLECTIVE BUYING POWER
Save time and money, align your brand and tap into your organization’s buying power when purchasing through GroupBuyTM. GroupBuyTM is our patented technology that puts your collective buying power to work by automatically combining individual orders to ensure you get the best prices on the products they buy. With the ability to still individually decorate, you’re saving time, money and building consistency through your purchases.
by Chris Piper on December 21, 2017
Public Speaker & Trainer / Sensory Brand Strategist