The world as we know it is constantly changing. What used to work before isn’t working anymore.
There is a famous saying “Never had so many people understood so little about so much”; but the paradigm has shifted.
A brand story is a powerful thing! It compels people to actively listen and understand, it engages and if you are very lucky, it creates a vehicle for others to talk about you, in a way that reveals your value and uniqueness.
Most companies perceive that they communicate effectively internally. . . but do they? Yes, companies invest heavily in communication tools. The Slack channels, the wiki, the company newsletter and the like
The future of branding will not be defined by the platforms available, and nor will it be defined by what marketers can do on those platforms. It will be defined by how we make "choices" and the factors that influence or are going to influence our decision-making.
I have been taking a course from Seth Godin called The Marketing Seminar. We are about a third the way through it and when it comes up again, I highly recommend you take it.One of the videos that Seth showed during the seminar is this one from Mad Men called The Carousel.
Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. Branded merchandise includes anything from company uniforms, giveaways, writing instruments, awards, and any other
Recently, we’ve seen local ads that created a buzz among marketers on LinkedIn; some were supporters, others opposed, while few remained neutrals.The ads varied from video to social media posts to sky mupis.
After running the Begin your own tradition campaign for 13 years, Patek Philippe launched their new global campaign titled Generations in 2013. The single common underlying theme between both campaigns is the iconic