• The New Age of Branding

    The New Age of Branding

    The world as we know it is constantly changing. What used to work before isn’t working anymore.
    There is a famous saying “Never had so many people understood so little about so much”; but the paradigm has shifted.

  • Telling a Story that Matters!

    Telling a Story that Matters!

    A brand story is a powerful thing! It compels people to actively listen and understand, it engages and if you are very lucky, it creates a vehicle for others to talk about you, in a way that reveals your value and uniqueness.

  • How Well do you Communicate. . . Internally?

    How Well do you Communicate. . . Internally?

    Most companies perceive that they communicate effectively internally. . . but do they? Yes, companies invest heavily in communication tools. The Slack channels, the wiki, the company newsletter and the like

  • A Call to Brands to Get Real

    A Call to Brands to Get Real

    Ever since blogs and Social Media platforms became available complimented by the rise and high penetration rate of smartphone devices, customer voice became more powerful than ever regardless

  • Alternative Go-To-Market Strategies for the future - Identify your Target Market

    Alternative Go-To-Market Strategies for the future - Identify your Target Market

    It’s the unexpected that will surprise!The art and science of a GO-TO-Market strategy is most of the time foreign to entrepreneurs. To some, it is a waste of time to

  • The future of branding (or

    The future of branding (or "choices")

    The future of branding will not be defined by the platforms available, and nor will it be defined by what marketers can do on those platforms. It will be defined by how we make "choices" and the factors that influence or are going to influence our decision-making.

  • Lightning in a Bottle

    Lightning in a Bottle

    I have been taking a course from Seth Godin called The Marketing Seminar. We are about a third the way through it and when it comes up again, I highly recommend you take it.One of the videos that Seth showed during the seminar is this one from Mad Men called The Carousel.

  • Rogue Spending

    Rogue Spending

    Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. Branded merchandise includes anything from company uniforms, giveaways, writing instruments, awards, and any other

  • Brands and Feelings

    Brands and Feelings

    Recently, we’ve seen local ads that created a buzz among marketers on LinkedIn; some were supporters, others opposed, while few remained neutrals.The ads varied from video to social media posts to sky mupis.

  • Are You Building a Resilient Brand?

    Are You Building a Resilient Brand?

    After running the Begin your own tradition campaign for 13 years, Patek Philippe launched their new global campaign titled Generations in 2013. The single common underlying theme between both campaigns is the iconic

  • Marketing Effectiveness and Efficiency

    Marketing Effectiveness and Efficiency

    I have to agree with Peter Drucker, the author of the book The Effective Executive, when he explain the difference between Efficiency and Effectiveness