• Telling a Story that Matters!

    Branding & Marketing

    Telling a Story that Matters!

    A brand story is a powerful thing! It compels people to actively listen and understand, it engages and if you are very lucky, it creates a vehicle for others to talk about you, in a way that reveals your value and uniqueness.

  • The Entrepreneurship’s Abecedary

    experts

    The Entrepreneurship’s Abecedary

    Abecedary or abecedarius is composed with the first four letters of the Latin word alphabet plus the suffix ‘Arius' meaning belonging to. The first discovered copper plates were dated from Ancient Greek

  • Reverse SEO: When ORM is the key

    experts

    Reverse SEO: When ORM is the key

    Reverse SEO, Your problem solver to any negative thing on your website. Like hiding a negative review or overriding it with higher ranking good content.

  • Are you sure you are 100% Saudi ?

    experts

    Are you sure you are 100% Saudi…

    It all started when I landed my first job, in 2001, at the age of 18, which is an uncommon venture for a Saudi woman at the time. Upon graduating from high school in the year 2000, I got accepted to King Faisal University (now known as the Imam Abdulrahman Bin Faisal University,) but my acceptance was differed to the second semester of that academic year.

  • News

    "I" is false, "we" is true.

    If we wish to create great impact in our business world, we must work together. If we want to make the greatest change in the Middle East, we must work together.

  • A confession of a proud Saudi expert

    experts

    A confession of a proud Saudi expert

    Once upon a time, Saudi Arabia was nothing but motivated men and women who wanted to survive regardless the worst of surroundings and provide for their families through utilizing every bit of knowledge

  • Your Guide To Creating Multi-Sensory Brand Experiences

    experts

    Your Guide To Creating Multi-Sensory Brand Experiences

    Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay.

  • Hello, who is calling?

    experts

    Hello, who is calling?

    About twenty years ago, my first working experience was to handle inbound calls for an insurance call-center company, we had to register the damaged goods incident report and traffic accident report following a step-by-step complex protocol.

  • The Gig Economy - Part 1

    experts

    The Gig Economy - Part 1

    As a human resource professional, I'm always on the lookout for future trends and innovations in human resources and one of the biggest game changers coming up is with the gig economy.