After running the Begin your own tradition campaign for 13 years, Patek Philippe launched their new global campaign titled Generations in 2013. The single common underlying theme between both campaigns is the iconic
Recently, we’ve seen local ads that created a buzz among marketers on LinkedIn; some were supporters, others opposed, while few remained neutrals.The ads varied from video to social media posts to sky mupis.
Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. Branded merchandise includes anything from company uniforms, giveaways, writing instruments, awards, and any other
Are burgeoning brand portfolios becoming difficult to manage? Is maintaining and strengthening individual positioning platforms for portfolio brands increasingly becoming a challenge? Some of the recent trends in brand architecture seem to be hinting towards the same.
I have been taking a course from Seth Godin called The Marketing Seminar. We are about a third the way through it and when it comes up again, I highly recommend you take it.One of the videos that Seth showed during the seminar is this one from Mad Men called The Carousel.
Many companies lack operating in a manifested approach towards establishing the right way in sustaining the adequate human force to meet the strategic and operational plans for the organization. Starts with that job not being done by an HR expert in the first place,
The future of branding will not be defined by the platforms available, and nor will it be defined by what marketers can do on those platforms. It will be defined by how we make "choices" and the factors that influence or are going to influence our decision-making.
Startup success is not just easy and quick, but does require pathways to persistence. Well, if you have access to expert advice that can help you push your predictions to accomplishments, then that’s a great opportunity for your startup to pick up momentum and thrive for sustainable business and eventual success.